Growth leaders took the stage at Appsforum last year to discuss user journey, and more specifically Web2App. One thing was clear among the discussions: there was no single definition of success. While some teams were building long onboarding journeys designed to qualify users before they ever reached the App Store, others were removing every possible point of friction, believing the shortest path would always produce the best results. Some were monetising on the web before dr

In this interview, Lucas breaks down the anatomy of a great app marketing dashboard, why “truth” in data matters more than ever, and how cross-channel signals can save you from burning ad dollars. From SKAdNetwork headaches to creative fatigue hacks, this chat is packed with sharp takes and practical tips.

Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.

Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.

Instead of letting your inventory go to waste, or filling it with low-quality ads, use it to promote your own apps. Here's how.