Saniya Vardak: The Growth Marketing Secrets Behind Wise, Wolt, Deel & Muzz

She's taken apps from “why isn’t this scaling?” to “wait, did we just hit global growth?” — cutting CAC from $100 to $10 in the process.

As Global Performance Marketing Lead at Muzz, and with stints leading growth at Wise, Wolt, and Deel, Saniya Vardak has seen every app marketing pitfall (and hacked her way out of them).

In this conversation, she unpacks what really moves the needle — from creative testing that actually works, to surviving iOS privacy changes, to keeping users around past Day 1. It’s equal parts growth therapy and masterclass, with plenty of straight talk about what separates breakout apps from the ones that stall.

Don't miss out on Saniya's panel, Mastering UA, at Appsforum - tickets available here →