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Full Disclaimer: I was an employee at Google, and here is my “try to be as objective as I can” take. Also, no insider information here haha.

Whether it’s rewarded ads, smarter segmentation, or balancing user happiness with business goals, TyrAds' Driector of Monetization, David Ruggiero has seen it all. We caught up with him to talk about what’s next for app monetization and how to keep users, and revenue, swiping right.

Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.

In this interview, Lucas breaks down the anatomy of a great app marketing dashboard, why “truth” in data matters more than ever, and how cross-channel signals can save you from burning ad dollars. From SKAdNetwork headaches to creative fatigue hacks, this chat is packed with sharp takes and practical tips.

Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.

Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.

Ahead of her Appsforum debut, we caught up with Marina Anton, App Acquisition Lead at interactive investor. From gaming’s quickfire test...

With Julie Tonna, UA Specialist & iOS Expert, NeoAds Apple’s iOS 26 marks the platform’s most significant design and marketing overhaul...

AI and mobile apps are rewriting the rules of marketing. Moloco’s VP EMEA, Ben Jeger, reveals how brands can harness first-party data, AI, and the independent app ecosystem to unlock explosive growth, win loyal users, and outsmart big tech.

Instead of letting your inventory go to waste, or filling it with low-quality ads, use it to promote your own apps. Here's how.

Skip the App Store: Here's How DTC Brands Can Take Growth into Their Own Hands

The mobile gaming industry has pioneered some of the most advanced, performance-driven creative marketing strategies. With game studios...

In this article, we analyze the most common app ad monetization myths in non-gaming mobile apps and reveal the truth behind them.

If you’ve been in app marketing for any length of time, you know the landscape doesn’t stand still. App Store and Google Play algorithms...

While the gaming sector has long prioritized data-driven insights to optimize user retention and monetization, non-gaming apps are now...

We sat down with David, Head of Advertising at LOVOO, to dive into how the popular dating app balances revenue optimization with user experi