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“We’re not just trying to bring in volume”: Marina Anton on meaningful growth at interactive investor
Ahead of her Appsforum debut, we caught up with Marina Anton, App Acquisition Lead at interactive investor. From gaming’s quickfire test...
Marina Anton
4 days ago
From Google to Fintech: How Small Teams Can Outmaneuver Giants
By Natalia Corobco, Co-founder & CEO, Francis After ten years at Google, I left and focused on my fintech startup full-time. Having...
Mariam Ahmad
Aug 12
The iOS 26 Shift: What App Teams Must Know About Discovery, Metrics, and Retention
With Julie Tonna, UA Specialist & iOS Expert, NeoAds Apple’s iOS 26 marks the platform’s most significant design and marketing overhaul...
Mariam Ahmad
Aug 7
4 Key Trends Marketers Must Know About Mobile App Advertising
AI and mobile apps are rewriting the rules of marketing. Moloco’s VP EMEA, Ben Jeger, reveals how brands can harness first-party data, AI, and the independent app ecosystem to unlock explosive growth, win loyal users, and outsmart big tech.
Mariam Ahmad
Aug 1
From Uber to Temu: Why Every Brand Wants a Piece of the Super App Pie
By Sue Azari, eCommerce Industry Consultant, AppsFlyer Super Apps combine shopping, banking, messaging, and more into one seamless...
Sue Azari
Jul 21
Your App's Most Valuable Growth Tool Is the One You’re Ignoring
Instead of letting your inventory go to waste, or filling it with low-quality ads, use it to promote your own apps. Here's how.
Ezgi Dogan
Jul 2
Skip the App Store: Here’s How DTC Brands Can Take Growth into Their Own Hands
Skip the App Store: Here's How DTC Brands Can Take Growth into Their Own Hands
Mariam Ahmad
May 30
The New Creative Engine: How AI and User Generated Content Will Transform Consumer Apps
The mobile gaming industry has pioneered some of the most advanced, performance-driven creative marketing strategies. With game studios...
Alica Parkes
May 23
Myths in Non-Gaming Ad Monetization: Debunking Common App Monetization Misconceptions
In this article, we analyze the most common app ad monetization myths in non-gaming mobile apps and reveal the truth behind them.
Jovan Ristić
May 16
Seven Ways to Optimise ASO and ASA Strategies in the Age of AI-driven App Discovery
If you’ve been in app marketing for any length of time, you know the landscape doesn’t stand still. App Store and Google Play algorithms...
Mariam Ahmad
May 1
How Liftoff’s AppRefinery is Revolutionizing Audience Insights for Non-Gaming Apps
While the gaming sector has long prioritized data-driven insights to optimize user retention and monetization, non-gaming apps are now...
Mariam Ahmad
Apr 10
Insights Interview: Optimising Love & Revenue
We sat down with David, Head of Advertising at LOVOO, to dive into how the popular dating app balances revenue optimization with user experi
John Speakman
Apr 7
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