Monetization

Whether it’s rewarded ads, smarter segmentation, or balancing user happiness with business goals, TyrAds' Driector of Monetization, David Ruggiero has seen it all. We caught up with him to talk about what’s next for app monetization and how to keep users, and revenue, swiping right.

Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.

Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.

Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.

Instead of letting your inventory go to waste, or filling it with low-quality ads, use it to promote your own apps. Here's how.

The mobile gaming industry has pioneered some of the most advanced, performance-driven creative marketing strategies. With game studios...

In this article, we analyze the most common app ad monetization myths in non-gaming mobile apps and reveal the truth behind them.

While the gaming sector has long prioritized data-driven insights to optimize user retention and monetization, non-gaming apps are now...

We sat down with David, Head of Advertising at LOVOO, to dive into how the popular dating app balances revenue optimization with user experi