Monetization

Instead of letting your inventory go to waste, or filling it with low-quality ads, use it to promote your own apps. Here's how.

The mobile gaming industry has pioneered some of the most advanced, performance-driven creative marketing strategies. With game studios...

In this article, we analyze the most common app ad monetization myths in non-gaming mobile apps and reveal the truth behind them.

While the gaming sector has long prioritized data-driven insights to optimize user retention and monetization, non-gaming apps are now...

We sat down with David, Head of Advertising at LOVOO, to dive into how the popular dating app balances revenue optimization with user experi