Apps

Full Disclaimer: I was an employee at Google, and here is my “try to be as objective as I can” take. Also, no insider information here haha.

Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.