Apps

From predicting LTV within days to running thousands of structured creative tests, Diogo Castro, Performance Marketing Manager at Dogo, breaks down the practical frameworks behind doubling ad profitability year-over-year - and why modern growth is as much about operational rigor as media buying.

Ahead of her appearance at Appsforum Lisbon, Flo Health’s Senior Product Manager, Ekaterina Elkina, shares her perspective on how privacy, AI, and retention are reshaping modern app growth. What has fundamentally changed about app growth in the last two years that many teams are still underestimating? Privacy restrictions and AI integrations have significantly reshaped app growth over the last several years, with persistent impacts on attribution, monetization flexibility, an

The festive period is the mobile app industry’s golden quarter, and Moloco's latest analysis of mobile app performance across the 2024/2025 holiday season confirms this. The interactive report, drawing from insights from Moloco's internal database and Sensor Tower, reveals that between 23 December 2024 and 5 January 2025, UK gaming apps saw 37 million installs across iOS and Android combined. Non-gaming consumer apps – such as social, utility, and productivity – also surged,

In this interview, Jim explains why investors believe this is the first true infrastructure shift since programmatic, why publishers are ready for autonomous monetization agents, and how CloudX’s launch signals a broader reset in how mobile advertising will operate in the years ahead.

Full Disclaimer: I was an employee at Google, and here is my “try to be as objective as I can” take. Also, no insider information here haha.

Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.