Thank You For Joining Us in 2025
Thank you again for joining us at Appsforum London 2025!
As the consumer app economy for the first time surged past our mobile gaming colleagues, we were delighted to welcome attendees from as far afield as Argentina and Armenia to the very first Appsforum conference in London.
The conference brought together some of the sharpest minds from established legacy apps and emerging app publishers for two days full of fascinating discussion panels and incisive case studies designed to deliver tactical takeaways on consumer app marketing and monetization.
On behalf of the whole Appsforum team, thank you to all of you who joined us, and we look forward to welcoming the wider app community in 2026 and beyond.
- John Speakman, CEO, Appsforum
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Driving Scalable App Growth
Through Marketing and Monetization Strategies
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Mark Your Calendars
7-8 September, 2026
Convene, 155 Bishopsgate
Who Attended?
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2025 Key Takeaways
🎮 LiveOps Beyond Gaming
Seasonal events, streaks, and challenges aren’t just for F2P games — they’re now powering engagement and monetization across fitness, finance, and lifestyle apps.
📊 Growth Is a System, Not a Guess
Winners like Muse and Glovo proved scale comes from management discipline, data-driven cultures, and industrial-scale experimentation — not brute-force ad spend.
🤖 AI & TikTok as Growth Engines
From AI-powered workflows to systematised TikTok virality, smart processes are replacing “lucky breaks” with repeatable, scalable growth loops.
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It was a valuable experience engaging with established industry leaders, exchanging perspectives on critical challenges in the app ecosystem, and gaining practical insights into strategic approaches.
Cemre Korkmaz, Senior Marketing Manager, Codeway
![GamesForum AppsForum - London - 2025 [96dpi]-863.jpg](https://static.wixstatic.com/media/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg/v1/fill/w_588,h_392,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg)