After a successful launch in 2025, Appsforum London returns this September 7-8 as the must-attend gathering for Europe’s senior app growth and revenue leaders.

With more than 8.5 billion app downloads in 2025, the UK remains one of the most competitive and advanced mobile markets globally. Yet as competition intensifies and platform dynamics continue to shift, scaling profitably has never been more complex.

Today’s app leaders face a new set of realities: paid media volatility, declining signal quality, subscription fatigue, evolving App Store ecosystems, and heightened expectations for personalised user experiences. Sustainable growth now demands deeper retention strategy, smarter first-party data utilisation, creative diversification, and disciplined monetization models.

Appsforum London is built for the operators solving these challenges in real time.

Bringing together senior leaders across acquisition, retention and monetization, the event will focus on:

• Advanced performance strategy beyond platform dependency.

• Retention frameworks that increase LTV in a privacy-first world.

• AI-enabled optimisation across UA, creative, and lifecycle.

• Subscription, hybrid, and ad monetization innovation.

• Scaling globally while protecting margin.

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Through high-level keynotes, closed-door discussions, and practitioner-led case studies, Appsforum London delivers strategic insight for teams responsible for real revenue outcomes, not just installs.