Appsforum Lisbon
4 March, 2026
​Following a successful debut in London in 2025, Appsforum is expanding to Lisbon — uniting Europe’s leading voices in app growth, monetization, and innovation.
​
Global spending on mobile apps reached $171 billion in 2023, a 3% year-over-year increase. Yet, consumer apps are finding it harder than ever to scale efficiently and sustainably. Marketers are contending with rising acquisition costs, stricter privacy regulations, the disruption of AI-driven discovery, and increasing pressure to diversify revenue streams.
​
In this evolving landscape, diversified user acquisition (UA) and monetization strategies are no longer optional — they’re essential. Apps embracing new growth models, creative channels, and smarter data practices are already experiencing the rewards.
​
Through keynotes, panels, and case studies, Appsforum Lisbon will showcase proven marketing and monetization strategies that app leaders, marketers, and growth strategists can implement to drive real, sustainable growth.
![GamesForum AppsForum - London - 2025 [96dpi]-76.jpg](https://static.wixstatic.com/media/b861ac_7f96f6ff51054bb58489a85c3c92f14b~mv2.jpg/v1/fill/w_491,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_7f96f6ff51054bb58489a85c3c92f14b~mv2.jpg)
Driving Scalable App Growth
Through Marketing and Monetization Strategies
2026 Early Confirmed Speakers
_edited.jpg)
What You Can Expect
![GamesForum AppsForum - London - 2025 [96dpi]-646.jpg](https://static.wixstatic.com/media/b861ac_f47d07bb9e994f36a1b9910d91ac37c9~mv2.jpg/v1/crop/x_426,y_506,w_1300,h_422/fill/w_600,h_195,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-646.jpg)
Marketing
User Acquisition Strategy and Channel Mix
Build a sustainable acquisition strategy by balancing paid, organic, and alternative channels.
​
Consumer App Performance Marketing
Optimise budgets, creatives, and campaign structure with performance-driven tactics.
​
ASO and ASA
Elevate your app's visibility and conversion rates through ASO best practices and ASA integration.
​
Mapping and Mastering the User Journey
Decode the complex, multi-touch user journey to better target and retain users.
​
Social Campaigns and the Mechanics of Virality
Harness social platforms to drive organic growth by examining what makes campaigns go viral.
​
Alternative Growth Channels: Web-to-App and OEM
Leverage underutilised channels that offer high-intent traffic and scalable growth opportunities beyond traditional platforms.
![GamesForum AppsForum - London - 2025 [96dpi]-88.jpg](https://static.wixstatic.com/media/b861ac_2a8ef8a9a7bf4d4e90a0eb739dc8f27e~mv2.jpg/v1/crop/x_0,y_439,w_2160,h_702/fill/w_600,h_195,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-88.jpg)
Monetization
Revenue Diversification for Mobile Apps
Create a balanced and resilient revenue stream by exploring monetization models beyond ads and in-app purchases.
​
Implementing a Scalable Ad Monetization Strategy
Implement scalable ad strategies using the latest mediation and bidding tools.
​
Gamification as a Revenue Driver
Boost engagement, session length, and monetization potential—without compromising user experience, by integrating game mechanics into your non-gaming apps.
​
Predicting Lifetime Value
Guide strategic decisions by applying data models to forecast user lifetime value.
​
Web Stores & Revenue Protection
Boost margins and reduce risk through direct-to-consumer storefronts.
​
Essential AdTech for Mobile Apps
Identify tools, platforms, and privacy solutions that are shaping the future of app monetization.
![GamesForum AppsForum - London - 2025 [96dpi]-863.jpg](https://static.wixstatic.com/media/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg/v1/fill/w_588,h_392,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg)