Our inaugural Appsforum Lisbon brought together leaders from across the mobile app ecosystem for a day of insight, high-level discussion, and meaningful networking.

The event saw fantastic engagement from both speakers and attendees, who shared perspectives on the challenges and opportunities shaping app growth today and in the years ahead.

One message was clear: the app landscape is evolving rapidly. Discussions highlighted how discovery is increasingly influenced by AI, while the rise of social platforms and communities is prompting teams to rethink traditional ASO and user acquisition strategies. Success now depends on combining creative-led growth with strong onboarding, retention, and hybrid monetization approaches to build sustainable, long-term user value.

In September, we will continue the conversation in London, exploring the next phase of app growth and what lies ahead for the industry in 2026 and beyond!