2026 Agenda
Appsforum Lisbon
8:00am
Registration Opens
8:55am
Welcome Address
John Speakman, Founder & CEO, Appsforum
KEYNOTE
9:00am
Appsforum Unfiltered
Opening with our only off the record session, successfully navigate the consumer app landscape by diving into the latest trends shaping the industry as our panel of app experts offer you their unfiltered opinions.
Ivan Altsybieiev, co-CEO, Reface AI
Andreas Kambanis, CEO, Nibble Apps
Oleg Fomenko, Co-Founder & CEO, Sweat
9:45am
Navigating Organic Traffic Challenges & Unlocking Growth with ASO and LLM-Driven Strategies
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Diana Moura, Co-Founder & CEO, TeleTab
10:10am
Full session details coming soon... ​
Mikayel Mirzoyan, Head of Growth Marketing, Flo
10:30am
Morning Networking & Coffee Break
11:00am
When Creative Becomes Commodity:
5 Meta Ads Levers for the AI Era
While AI scales creative production your moat in Meta Ads lies in architecting placement-aware funnels that convert cold discovery traffic into high-LTV subscribers.
Marcus Burke, Meta & Ads App Growth Consultant
11:50am
Marketing and Acquisition Panel​​
​Discover how evolving consumer behaviour, privacy constraints, and platform dynamics are reshaping marketing and acquisition playbooks. This session unpacks the tactics and decision models that help teams optimize spend, sharpen targeting, and maximize lifetime value.
Eliza Dumitrache, App Growth & UA Consultant
Diogo Castro, Senior Performance Marketing Manager, Dogo
Renata Abdullina, UA Lead, amma
Denis Sevastianov, CMO, Smarter Apps
12:30pm
Lunch
1:30pm
Onboarding Case Study​​
Explore a real-world onboarding transformation that demonstrates how product design, behavioural insights, and data-driven experimentation can dramatically improve activation rates. This session breaks down the decision frameworks, UX iterations, and measurement models that powered the uplift.
Léa Samrani, Director of Product Growth, Aperture
1:55pm
Mastering the Retention Funnel: Practical Systems for Keeping Customers Longer​​
Dive into the strategies and systems that turn new users into loyal customers. This session explores the full retention funnel, offering practical methods to engage, nurture, and retain players over time. Learn actionable tactics to boost long-term user value, reduce churn, and create lasting growth for your app.
Sebastian Reyes Diaz, Principal Growth and Retention Lead, Flink
2:20pm
2:45pm
Beyond Epic vs. Apple: The Real-World Mechanics of External Payments
Explore the evolving post–Epic vs. Apple landscape and what it truly means for mobile apps. Gain practical guidance on implementing external payments, including their effects on conversion, revenue, and user trust. Learn how to strategically evaluate and integrate these payment solutions into your app’s growth roadmap to maximize impact and stay ahead of industry changes.
Dor Isserof, COO, Tango
3:30pm
Afternoon Networking & Coffee Break
4:00pm
The Hybrid Monetization Playbook
Discover what hybrid monetization really means and why it’s reshaping mobile revenue models. Learn which apps and business models benefit most and which should steer clear. Explore practical strategies to combine subscriptions, IAPs, and ads without cannibalizing revenue, and gain actionable guidance to boost revenue per user while accelerating UA growth.
Cristian Rotari, Senior Growth Product Manager, Zing Coach
4:30pm
Sponsor Session Available​
Speak to Joe Squire (joe@appsforum.io) for more information.
5:00pm
Designing Subscription Funnels That Convert ​
Learn how to design high-converting subscription funnels by optimizing onboarding, pricing, and messaging to improve trials, reduce churn, and drive long-term revenue.
Julie Buzhynskaya, Senior Product Designer, Growth and Monetization, Impala Studios
5:30pm
Future of App Growth
Join industry leaders as they explore the forces shaping the future of mobile app growth. From evolving user acquisition strategies and emerging monetization models to the impact of AI and shifting market dynamics, this panel offers practical insights and forward-looking strategies to help your app stay competitive and scale in 2026 and beyond.
6:00pm
End of Conference
Moderator: Guy Tikochinski, Advisor, 9 Categories
Rita Borges, Senior Monetization Specialist
Ekaterina Elkina, Senior Product Manager, Flo Health
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