2026 Agenda
Appsforum Lisbon
8:00am
Registration Opens
8:55am
Welcome Address
John Speakman, Founder & CEO, Appsforum
KEYNOTE
9:00am
Appsforum Unfiltered
Opening with our only off the record session, successfully navigate the consumer app landscape by diving into the latest trends shaping the industry as our panel of app experts offer you their unfiltered opinions.
Moderator: Peggy Anne Salz, Content Strategist and Founder, MobileGroove
Ivan Altsybieiev, co-CEO, Reface AI
Andreas Kambanis, CEO, Nibble Apps
Oleg Fomenko, Co-Founder & CEO, Sweat
Denis Sevastianov, CMO, Smarter Apps
Jamie Mercer, CPO, TrustedHousesitters
9:45am
ASO Challenges in an AI First World
Discovery no longer starts only inside the store. An organic user might arrive due to a ChatGPT mention, TikTok creator going viral, or a community thread on Reddit positioning the app as the solution to a problem. TikTok, Reddit, LLMs, search, featuring, browse... without forgetting conversion rate...
ASO has evolved from keyword stuffing into a discipline that powers, integrates and understands visibility. Teams still running 2019 tactics are already losing.
Diana will break down how discovery really works in 2026 and how to adapt your ASO strategy to win in an AI first world.
Expect clear frameworks, real examples, and battle-tested tactics.
Diana Moura, Co-Founder & CEO, TeleTab
10:10am
When Creative Become Commodity: 5 Meta Ads Levers for the AI era
While AI scales creative production your moat in Meta Ads lies in architecting placement-aware funnels that convert cold discovery traffic into high-LTV subscribers.
Marcus Burke, Meta & Ads App Growth Consultant
10:35am
Morning Networking & Coffee Break
11:00am
How Flo Scaled TikTok User Acquisition Through Influencer-Led Performance Creatives
11:25am
Scaling Apps on TikTok: where creativity meets automation
On TikTok, app growth happens where creativity meets automation. This session breaks down what makes TikTok different, how users engage with apps, and how marketers can scale efficiently using TikTok-native creative and automation
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Mikayel Mirzoyan, Head of Growth Marketing, Flo
Walid Agour, Brand Partnerships Manager, TikTok
11:50am
Marketing and Acquisition Panel​​
​Discover how evolving consumer behaviour, privacy constraints, and platform dynamics are reshaping marketing and acquisition playbooks. This session unpacks the tactics and decision models that help teams optimize spend, sharpen targeting, and maximize lifetime value.
Eliza Dumitrache, App Growth & UA Consultant
Diogo Castro, Senior Performance Marketing Manager, Dogo
Renata Abdullina, UA Lead
Dario Di Feliciantonio, Head of UA, Welltech
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12:30pm
Lunch
1:30pm
Stop Leaving Revenue on the Table: The Simple Onboarding Formula Behind Multiple 3x Wins
Explore a real-world onboarding transformation that demonstrates how product design, behavioural insights, and data-driven experimentation can dramatically improve activation rates. This session breaks down the decision frameworks, UX iterations, and measurement models that powered the uplift.
Léa Samrani, Director of Product Growth, Aperture
2:00pm
Mastering the Retention Funnel: Practical Systems for Keeping Customers Longer​​
Dive into the strategies and systems that turn new users into loyal customers. This session explores the full retention funnel, offering practical methods to engage, nurture, and retain players over time. Learn actionable tactics to boost long-term user value, reduce churn, and create lasting growth for your app.
Sebastian Reyes Diaz, Principal Growth and Retention Lead, Flink
2:30pm
State of Web2App: How to Grow in 2026
Web-to-app has become a core channel for subscription growth, yet performance varies widely depending on funnel structure, pricing, and retention mechanics.
Andrey Shakhtin, CEO of FunnelFox, will share benchmark data from web-to-app funnels and examine what drives stronger conversion and LTV outcomes. The talk will cover stage-by-stage performance patterns, the impact of trial and plan duration choices, and common points where revenue is lost within web flows.​
Andrey Shaktin, CEO & Co-Founder, FunnelFox
3:00pm
The Hybrid Monetization Playbook
Discover what hybrid monetization really means and why it’s reshaping mobile revenue models. Learn which apps and business models benefit most and which should steer clear. Explore practical strategies to combine subscriptions, IAPs, and ads without cannibalizing revenue, and gain actionable guidance to boost revenue per user while accelerating UA growth.
Cristian Rotari, Monetization Lead, Zing Coach
3:30pm
Afternoon Networking & Coffee Break
4:00pm
Ad Quality Fireside Chat​
Ad monetization is a core growth driver - but when ad quality slips, retention, revenue, and brand trust suffer. In this fireside chat, we’ll explore how disruptive, deceptive, and low-quality ads impact user experience, ASO, and long-term LTV and what publishers can do to raise the bar across the ecosystem.
Moderator: Sophie Isbell, Conference Producer, Appsforum
Nastassia Hubarevich, Senior Ad Monetization Manager, DigitAIchemy
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4:30pm
Designing Subscription Funnels That Convert ​
Learn how to design high-converting subscription funnels by optimizing onboarding, pricing, and messaging to improve trials, reduce churn, and drive long-term revenue.
Julie Buzhynskaya, Senior Product Designer, Growth and Monetization, Impala Studios
5:00pm
Future of App Growth
Join industry leaders as they explore the forces shaping the future of mobile app growth. From evolving user acquisition strategies and emerging monetization models to the impact of AI and shifting market dynamics, this panel offers practical insights and forward-looking strategies to help your app stay competitive and scale in 2026 and beyond.
Moderator: Peggy Anne Salz, Content Strategist and Founder, MobileGroove
Rita Borges, Senior Monetization Specialist
Ekaterina Elkina, Senior Product Manager, Flo Health
Francesca Stringer, Senior Product Manager, Sky
Kseniia Chervonenko, Demand Partnerships Manager, adjoe
6:00pm
Networking Drinks in the Mezzanine Bar
7:00pm
Appsforum Ends
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