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Latest News & Insights
Google Think Apps 2025 - My 3 Takeaways
Full Disclaimer: I was an employee at Google, and here is my “try to be as objective as I can” take. Also, no insider information here haha.
Nov 19
The Global App Rush: 10 Years, $1 Trillion
The world has gone app-first - and not quietly. We track the development of the app industry and where it is projected to head.
Nov 5
The App Equation: TyrAds' David Ruggiero on Turning Engagement into Revenue
Whether it’s rewarded ads, smarter segmentation, or balancing user happiness with business goals, TyrAds' Driector of Monetization, David Ruggiero has seen it all. We caught up with him to talk about what’s next for app monetization and how to keep users, and revenue, swiping right.
Oct 8
User Acquisition
The Biggest Growth Lessons from Appsforum 2025
Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.
Dashboards, Data & Doing It Right: A Conversation with Lucas Moscon
In this interview, Lucas breaks down the anatomy of a great app marketing dashboard, why “truth” in data matters more than ever, and how cross-channel signals can save you from burning ad dollars. From SKAdNetwork headaches to creative fatigue hacks, this chat is packed with sharp takes and practical tips.
180 Countries, 850M+ Installs: The MWM App Playbook
Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.
Saniya Vardak: The Growth Marketing Secrets Behind Wise, Wolt, Deel & Muzz
Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.
“We’re not just trying to bring in volume”: Marina Anton on meaningful growth at interactive investor
Ahead of her Appsforum debut, we caught up with Marina Anton, App Acquisition Lead at interactive investor. From gaming’s quickfire test...
The iOS 26 Shift: What App Teams Must Know About Discovery, Metrics, and Retention
With Julie Tonna, UA Specialist & iOS Expert, NeoAds Apple’s iOS 26 marks the platform’s most significant design and marketing overhaul...
Monetization
The App Equation: TyrAds' David Ruggiero on Turning Engagement into Revenue
Whether it’s rewarded ads, smarter segmentation, or balancing user happiness with business goals, TyrAds' Driector of Monetization, David Ruggiero has seen it all. We caught up with him to talk about what’s next for app monetization and how to keep users, and revenue, swiping right.
The Biggest Growth Lessons from Appsforum 2025
Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.
180 Countries, 850M+ Installs: The MWM App Playbook
Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.
Saniya Vardak: The Growth Marketing Secrets Behind Wise, Wolt, Deel & Muzz
Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.
Your App's Most Valuable Growth Tool Is the One You’re Ignoring
Instead of letting your inventory go to waste, or filling it with low-quality ads, use it to promote your own apps. Here's how.
The New Creative Engine: How AI and User Generated Content Will Transform Consumer Apps
The mobile gaming industry has pioneered some of the most advanced, performance-driven creative marketing strategies. With game studios...
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