top of page
Latest News & Insights
Appsforum London 2026: That’s a Wrap
And just like that, Appsforum London 2026 has come to an end! Over two packed days, senior app growth and revenue leaders came together to tackle the challenges shaping one of the world’s most competitive mobile markets. With 500+ app developers, publishers, marketers and industry experts and 60+ leading speakers, there was plenty of opportunity to learn, connect and share what’s really working in the world of apps. Two days focused on sustainable growth This year’s conversat
1 day ago
The Conversations Shaping Appsforum London
The app industry is moving fast. User expectations are changing, acquisition is becoming increasingly competitive, and new technologies are creating opportunities while raising just as many questions. As the industry comes together at Appsforum London on 7–8 September, these are some of the conversations likely to be at the heart of the event. Where does sustainable app growth come from now? Growth has never been straightforward, but the traditional playbook is becoming harde
Sep 3
The 5 Hot Topics Set to Dominate Appsforum London
The app industry is going through a period of significant change. AI is reshaping how users discover and interact with products, acquisition is becoming increasingly complex, and app businesses are under greater pressure to turn installs into long-term, profitable relationships. At Appsforum London we have left no topic uncovered. The conversations will move beyond traditional growth metrics and towards a bigger question: what does sustainable app growth look like now? From A
Aug 24
User Acquisition
Appsforum London 2026: That’s a Wrap
And just like that, Appsforum London 2026 has come to an end! Over two packed days, senior app growth and revenue leaders came together to tackle the challenges shaping one of the world’s most competitive mobile markets. With 500+ app developers, publishers, marketers and industry experts and 60+ leading speakers, there was plenty of opportunity to learn, connect and share what’s really working in the world of apps. Two days focused on sustainable growth This year’s conversat
The Conversations Shaping Appsforum London
The app industry is moving fast. User expectations are changing, acquisition is becoming increasingly competitive, and new technologies are creating opportunities while raising just as many questions. As the industry comes together at Appsforum London on 7–8 September, these are some of the conversations likely to be at the heart of the event. Where does sustainable app growth come from now? Growth has never been straightforward, but the traditional playbook is becoming harde
Appsforum London: The AI Sessions That Go Beyond the Usual Conversation
AI is everywhere and something that is becoming increasingly prominent within the apps industry. As the conversation develops, however, the questions facing leaders are becoming more difficult and more important. It is no longer enough to ask “How can we use AI?” The real questions are: Are we building what users actually need? Is AI creating genuine value? And what happens to the app itself when AI starts changing how people discover, choose and use products? At Appsforum Lo
Subscription fatigue is real. Here's how the best paywalls are evolving
It is safe to say that consumers are now feeling the weight of subscriptions. From streaming services and fitness apps to productivity tools and mobile games, default payments have become the standard business model for digital products. However, the cost of living is increasing and many people are watching their monthly spend. Consumers are becoming more selective about where they spend their money and as a result, subscription fatigue is becoming one of the biggest problem
Dan Kessler: The Future of Engagement
Building products that people genuinely want to come back to is one of the biggest challenges facing app businesses today. Ahead of his session at Appsforum, we spoke with Dan Kessler, COO of The Mind Company about why sustainable engagement starts with product value, how gamification can encourage lasting behaviour change, and why the future of growth depends on creating experiences users choose to return to, not just clever acquisition strategies. Q: For those who may not
5 App Growth Trends You Should Know Before Appsforum
The app economy is growing year after year. The industry is being reshaped by rising acquisition costs, stricter privacy regulations, changing consumer expectations and the rapid adoption of AI and these factors are changing how apps grow. As we prepare for the next edition of Appsforum London, these are the five trends that are at the forefront of app development. Whether you're focused on user acquisition, retention, monetisation, or product strategy, our Appsforum agenda w
Monetization
Appsforum London 2026: That’s a Wrap
And just like that, Appsforum London 2026 has come to an end! Over two packed days, senior app growth and revenue leaders came together to tackle the challenges shaping one of the world’s most competitive mobile markets. With 500+ app developers, publishers, marketers and industry experts and 60+ leading speakers, there was plenty of opportunity to learn, connect and share what’s really working in the world of apps. Two days focused on sustainable growth This year’s conversat
The Conversations Shaping Appsforum London
The app industry is moving fast. User expectations are changing, acquisition is becoming increasingly competitive, and new technologies are creating opportunities while raising just as many questions. As the industry comes together at Appsforum London on 7–8 September, these are some of the conversations likely to be at the heart of the event. Where does sustainable app growth come from now? Growth has never been straightforward, but the traditional playbook is becoming harde
Web2App Funnels in 2026: Where the Leaks Are and How to Find Them
Web2App funnels are becoming an increasingly important part of mobile growth. Instead of sending users straight from an ad to the App Store, brands can use the web to build intent, personalise the experience and qualify users before asking them to install. But every extra step creates another opportunity for users to drop off. In 2026, the challenge isn't simply getting users into the app. It's understanding where intent disappears between the first click and revenue. Where a
Subscription fatigue is real. Here's how the best paywalls are evolving
It is safe to say that consumers are now feeling the weight of subscriptions. From streaming services and fitness apps to productivity tools and mobile games, default payments have become the standard business model for digital products. However, the cost of living is increasing and many people are watching their monthly spend. Consumers are becoming more selective about where they spend their money and as a result, subscription fatigue is becoming one of the biggest problem
Five Things Appsforum Is Set to Change About How We Think About Monetization
App monetization has for years been treated as a straightforward process: optimise your subscription funnel, improve ad yield or increase in-app purchase conversion. However today's app economy has evolved. Appsforum London is bringing together the leaders shaping the future of app monetization. Across two days, attendees will hear from the brands, platforms and experts redefining how apps acquire, retain and monetize users. Here are five of the biggest conversations we're ex
5 App Growth Trends You Should Know Before Appsforum
The app economy is growing year after year. The industry is being reshaped by rising acquisition costs, stricter privacy regulations, changing consumer expectations and the rapid adoption of AI and these factors are changing how apps grow. As we prepare for the next edition of Appsforum London, these are the five trends that are at the forefront of app development. Whether you're focused on user acquisition, retention, monetisation, or product strategy, our Appsforum agenda w
bottom of page