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Latest News & Insights
The Hidden Forces Reshaping App Growth: Lessons from Flo Health
Ahead of her appearance at Appsforum Lisbon, Flo Health’s Senior Product Manager, Ekaterina Elkina, shares her perspective on how privacy, AI, and retention are reshaping modern app growth. What has fundamentally changed about app growth in the last two years that many teams are still underestimating? Privacy restrictions and AI integrations have significantly reshaped app growth over the last several years, with persistent impacts on attribution, monetization flexibility, an
3 days ago
How App Publishers Can Win Big Across the Year’s Most Competitive Window
The festive period is the mobile app industry’s golden quarter, and Moloco's latest analysis of mobile app performance across the 2024/2025 holiday season confirms this. The interactive report, drawing from insights from Moloco's internal database and Sensor Tower, reveals that between 23 December 2024 and 5 January 2025, UK gaming apps saw 37 million installs across iOS and Android combined. Non-gaming consumer apps – such as social, utility, and productivity – also surged,
Jan 7
Inside CloudX’s $30M Bet on Agentic AI for Mobile Monetization
In this interview, Jim explains why investors believe this is the first true infrastructure shift since programmatic, why publishers are ready for autonomous monetization agents, and how CloudX’s launch signals a broader reset in how mobile advertising will operate in the years ahead.
Dec 19, 2025
User Acquisition
The Hidden Forces Reshaping App Growth: Lessons from Flo Health
Ahead of her appearance at Appsforum Lisbon, Flo Health’s Senior Product Manager, Ekaterina Elkina, shares her perspective on how privacy, AI, and retention are reshaping modern app growth. What has fundamentally changed about app growth in the last two years that many teams are still underestimating? Privacy restrictions and AI integrations have significantly reshaped app growth over the last several years, with persistent impacts on attribution, monetization flexibility, an
How App Publishers Can Win Big Across the Year’s Most Competitive Window
The festive period is the mobile app industry’s golden quarter, and Moloco's latest analysis of mobile app performance across the 2024/2025 holiday season confirms this. The interactive report, drawing from insights from Moloco's internal database and Sensor Tower, reveals that between 23 December 2024 and 5 January 2025, UK gaming apps saw 37 million installs across iOS and Android combined. Non-gaming consumer apps – such as social, utility, and productivity – also surged,
The Biggest Growth Lessons from Appsforum 2025
Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.
Dashboards, Data & Doing It Right: A Conversation with Lucas Moscon
In this interview, Lucas breaks down the anatomy of a great app marketing dashboard, why “truth” in data matters more than ever, and how cross-channel signals can save you from burning ad dollars. From SKAdNetwork headaches to creative fatigue hacks, this chat is packed with sharp takes and practical tips.
180 Countries, 850M+ Installs: The MWM App Playbook
Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.
Saniya Vardak: The Growth Marketing Secrets Behind Wise, Wolt, Deel & Muzz
Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.
Monetization
The Hidden Forces Reshaping App Growth: Lessons from Flo Health
Ahead of her appearance at Appsforum Lisbon, Flo Health’s Senior Product Manager, Ekaterina Elkina, shares her perspective on how privacy, AI, and retention are reshaping modern app growth. What has fundamentally changed about app growth in the last two years that many teams are still underestimating? Privacy restrictions and AI integrations have significantly reshaped app growth over the last several years, with persistent impacts on attribution, monetization flexibility, an
How App Publishers Can Win Big Across the Year’s Most Competitive Window
The festive period is the mobile app industry’s golden quarter, and Moloco's latest analysis of mobile app performance across the 2024/2025 holiday season confirms this. The interactive report, drawing from insights from Moloco's internal database and Sensor Tower, reveals that between 23 December 2024 and 5 January 2025, UK gaming apps saw 37 million installs across iOS and Android combined. Non-gaming consumer apps – such as social, utility, and productivity – also surged,
Inside CloudX’s $30M Bet on Agentic AI for Mobile Monetization
In this interview, Jim explains why investors believe this is the first true infrastructure shift since programmatic, why publishers are ready for autonomous monetization agents, and how CloudX’s launch signals a broader reset in how mobile advertising will operate in the years ahead.
The App Equation: TyrAds' David Ruggiero on Turning Engagement into Revenue
Whether it’s rewarded ads, smarter segmentation, or balancing user happiness with business goals, TyrAds' Driector of Monetization, David Ruggiero has seen it all. We caught up with him to talk about what’s next for app monetization and how to keep users, and revenue, swiping right.
The Biggest Growth Lessons from Appsforum 2025
Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.
180 Countries, 850M+ Installs: The MWM App Playbook
Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.
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