Driving scalable app growth and profitability through marketing & monetization strategies

Full Disclaimer: I was an employee at Google, and here is my “try to be as objective as I can” take. Also, no insider information here haha.

The world has gone app-first - and not quietly. We track the development of the app industry and where it is projected to head.

Whether it’s rewarded ads, smarter segmentation, or balancing user happiness with business goals, TyrAds' Driector of Monetization, David Ruggiero has seen it all. We caught up with him to talk about what’s next for app monetization and how to keep users, and revenue, swiping right.

From pitch-side usability to real-time jobs boards, Product Manager @ the Premier League, Jessica, reveals how the app is reshaping the future of coach development in the professional game.