Dashboards, Data & Doing It Right: A Conversation with Lucas Moscon

“A great set of marketing analytics for apps should include a precise and reliable source of truth — numbers no one at the company can deny."

When it comes to app growth, few names carry as much weight as Lucas Moscon — and at this year’s Appsforum, he’s not just showing up, he’s showing how it’s done.

In this interview, Lucas breaks down the anatomy of a great app marketing dashboard, why “truth” in data matters more than ever, and how cross-channel signals can save you from burning ad dollars. From SKAdNetwork headaches to creative fatigue hacks, this chat is packed with sharp takes and practical tips.