AI

The app industry is moving fast. User expectations are changing, acquisition is becoming increasingly competitive, and new technologies are creating opportunities while raising just as many questions. As the industry comes together at Appsforum London on 7–8 September, these are some of the conversations likely to be at the heart of the event. Where does sustainable app growth come from now? Growth has never been straightforward, but the traditional playbook is becoming harde

AI is everywhere and something that is becoming increasingly prominent within the apps industry. As the conversation develops, however, the questions facing leaders are becoming more difficult and more important. It is no longer enough to ask “How can we use AI?” The real questions are: Are we building what users actually need? Is AI creating genuine value? And what happens to the app itself when AI starts changing how people discover, choose and use products? At Appsforum Lo

You can tell when an ad is AI…right? AI has transformed marketing over the last few years, teams are now able to generate ad copy, video concepts and creative variations in minutes. More ideas can be tested than ever before and for app marketers, this offers huge opportunities. Testing increases, optimisation is faster and so is the ability to react quickly to trends. However the question now arises: how do you scale production without losing authenticity that drives instal