User Acquisition

Appsforum 2025 showed that consumer apps are now playing by the same rules as games: growth is no longer about campaigns, it’s about systems. From lifecycle marketing loops to experimentation factories, from AI workflows to TikTok virality engines, the smartest operators are turning scale into sustainable profit.

In this interview, Lucas breaks down the anatomy of a great app marketing dashboard, why “truth” in data matters more than ever, and how cross-channel signals can save you from burning ad dollars. From SKAdNetwork headaches to creative fatigue hacks, this chat is packed with sharp takes and practical tips.

Ahead of his appearance at Appsforum in just a few weeks, Charles Perrot, COO at MWM, shares his lessons on leadership, which partnerships and ads work best, and what the future looks like for creative apps.

Muzz's Global Performance Marketing Lead unpacks what really moves the needle when it comes to separating breakout apps from the ones that stall.

Ahead of her Appsforum debut, we caught up with Marina Anton, App Acquisition Lead at interactive investor. From gaming’s quickfire test...

With Julie Tonna, UA Specialist & iOS Expert, NeoAds Apple’s iOS 26 marks the platform’s most significant design and marketing overhaul...

AI and mobile apps are rewriting the rules of marketing. Moloco’s VP EMEA, Ben Jeger, reveals how brands can harness first-party data, AI, and the independent app ecosystem to unlock explosive growth, win loyal users, and outsmart big tech.

Skip the App Store: Here's How DTC Brands Can Take Growth into Their Own Hands

The mobile gaming industry has pioneered some of the most advanced, performance-driven creative marketing strategies. With game studios...

If you’ve been in app marketing for any length of time, you know the landscape doesn’t stand still. App Store and Google Play algorithms...

While the gaming sector has long prioritized data-driven insights to optimize user retention and monetization, non-gaming apps are now...