Mariam Ahmad

At AppsForum Lisbon, leaders including Cristian Rotari (Zing Coach), Julie Buzhynskaya (Impala Studios), Sebastian Reyes Diaz (Flink), Marcus Burke (Meta & App Growth Consultant), Mikayel Mirzoyan (Flo), and Léa Samrani (Aperture) shared how the app growth playbook is rapidly evolving. From hybrid monetization to AI-driven acquisition and lifecycle-led retention, this report captures the key strategies shaping how top teams scale today. Click here to download the full report. This report...

From predicting LTV within days to running thousands of structured creative tests, Diogo Castro, Performance Marketing Manager at Dogo, breaks down the practical frameworks behind doubling ad profitability year-over-year - and why modern growth is as much about operational rigor as media buying.

Ahead of her appearance at Appsforum Lisbon, Flo Health’s Senior Product Manager, Ekaterina Elkina, shares her perspective on how privacy, AI, and retention are reshaping modern app growth. What has fundamentally changed about app growth in the last two years that many teams are still underestimating? Privacy restrictions and AI integrations have significantly reshaped app growth over the last several years, with persistent impacts on attribution, monetization flexibility, and measurement...