feature

On the surface, retention seems like a simple game: users leave, so the goal is to bring them back. However, at scale, retention is a lot more complicated. Users disengage at different points and for a wide range of reasons. It is imperative that companies are solving the right problem and targeting these moments. At Sweatcoin, User Engagement Lead, Adele Marevery, has seen this challenge firsthand. With hundreds of millions of downloads and millions of daily active users, th