Nicole Lumley

San Francisco remains one of the world's most influential hubs for app innovation, bringing together founders, operators, investors, and platform teams who are shaping the next generation of mobile technology. From breakthrough AI applications and subscription growth strategies to advances in user acquisition, monetisation, and engagement, the city continues to set the pace for the global app ecosystem. Ahead of Appsforum SF, we've created a short guide exploring why San Francisco remains at...

Growth leaders took the stage at Appsforum last year to discuss user journey, and more specifically Web2App. One thing was clear among the discussions: there was no single definition of success. While some teams were building long onboarding journeys designed to qualify users before they ever reached the App Store, others were removing every possible point of friction, believing the shortest path would always produce the best results. Some were monetising on the web before driving users into...