Appsforum San Francisco
October 26 - 27, 2026
Hotel Nikko San Francisco
After a successful launch across Europe, we’re bringing Appsforum to San Francisco!
San Francisco has long been the innovation hub of the global app economy. It is home to world‑leading product teams, breakthrough technologies, and a culture defined by collaboration, risk‑taking, and relentless experimentation. It’s the natural home for an event designed to unite leaders across acquisition, monetization, and retention in the heart of the Bay Area.
As we enter a new era for app growth, today’s leaders are navigating a very different reality. AI is reshaping user behaviour and product experiences, paid media volatility continues to rise, signal quality is declining, subscription fatigue is growing, App Store ecosystems are evolving, and expectations for personalised experiences have never been higher. In this environment, it’s essential for the industry to come together, share what’s working, and collectively pave the way forward.
Appsforum San Francisco is built for the teams solving these challenges in real time.
Bringing together senior leaders across acquisition, retention, and monetization, the event will focus on:
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Advanced performance strategy beyond platform dependency
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Retention frameworks that increase LTV in a privacy‑first world
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AI‑enabled optimisation across UA, creative, and lifecycle
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Subscription, hybrid, and ad monetization innovation
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Scaling globally while protecting margin
Through high‑level keynotes, closed‑door discussions, and practitioner‑led case studies, Appsforum San Francisco delivers strategic insight for teams responsible for real revenue outcomes, not just installs.
![GamesForum AppsForum - London - 2025 [96dpi]-791.jpg](https://static.wixstatic.com/media/b861ac_06a8a96d783b492b9312c1fd4e167840~mv2.jpg/v1/fill/w_491,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_06a8a96d783b492b9312c1fd4e167840~mv2.jpg)
Driving Scalable App Growth
Through Marketing and Monetization Strategies
Who Attends Appsforum?












What You Can Expect
![GamesForum AppsForum - London - 2025 [96dpi]-11.jpg](https://static.wixstatic.com/media/793f83_5b92f8d4c304478380f79d28e4c24735~mv2.jpg/v1/fill/w_568,h_196,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-11.jpg)
Monetization
Revenue Diversification
Discover how to design and evolve revenue models that unlock new growth without harming user experience. Learn how to test hybrid models, refine pricing architecture, and align monetization with real user value, so you can increase ARPU while protecting long-term retention.
Subscription Optimisation
Turn more trials into loyal subscribers. Explore paywall experimentation, pricing psychology, and churn reduction strategies that maximise lifetime value. Walk away with proven tactics to grow predictable recurring revenue.
Ad Revenue Maximisation
Monetize without compromising engagement. Learn how to implement rewarded ads, optimise mediation stacks, and align ad strategy with LTV segmentation so you increase revenue per user while maintaining retention and satisfaction.
IAP Growth
Drive high-impact purchase behaviour through smart offers, bundling, and behavioural triggers. Dive into conversion optimisation and revenue expansion tactics that increase average transaction value and overall monetization efficiency.
Data-Driven Attribution
Make smarter budget decisions with better measurement. Unpack privacy-safe attribution, cohort analysis, and predictive LTV modelling, enabling you to allocate spend where it drives real growth.
![GamesForum AppsForum - London - 2025 [96dpi]-149.jpg](https://static.wixstatic.com/media/793f83_cbb0041ee960430c9bd0121369425b55~mv2.jpg/v1/fill/w_568,h_196,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-149.jpg)
Acquisition
Paid User Acquisition
Scale paid growth with confidence. Explore creative testing systems, AI-powered optimisation, and incrementality measurement strategies that help you reduce CAC while scaling profitably across channels.
Organic Growth (ASO & Content)
Turn app store visibility into consistent installs. Learn how to optimise keywords, creative assets, ratings, and localisation, driving sustainable acquisition without increasing ad spend.
Influencer & Community Growth
Activate authentic acquisition engines through creators and communities. Discover how to leverage UGC, micro-influencers, and affiliate loops to drive high-intent installs at scale.
Data-Driven Attribution
Make smarter budget decisions with better measurement. This theme unpacks privacy-safe attribution, cohort analysis, and predictive LTV modelling, enabling you to allocate spend where it drives real growth.
![GamesForum AppsForum - London - 2025 [96dpi]-602.jpg](https://static.wixstatic.com/media/793f83_cc39d34439ff4d01a0815373639897de~mv2.jpg/v1/fill/w_568,h_196,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-602.jpg)
Retention
Onboarding Optimisation
Learn how to reduce time-to-value, personalise early experiences, and optimise activation funnels, increasing Day 1 retention and long-term engagement.
Engagement Loops
Design habits, not just features. Explore gamification, lifecycle messaging, and push strategies that create consistent return behaviour and deepen product usage.
Churn Prevention
Identify risk before users leave. Discover predictive analytics, behavioural signals, and targeted win-back campaigns that reduce churn and protect lifetime value.
Community & Loyalty
Learn how to build loyalty programmes, referral loops, and social mechanics that strengthen emotional connection and drive organic growth.

![GamesForum AppsForum - London - 2025 [96dpi]-612.jpg](https://static.wixstatic.com/media/b861ac_e6a2c64ca4974a6b91453bc944d23e64~mv2.jpg/v1/fill/w_728,h_485,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_e6a2c64ca4974a6b91453bc944d23e64~mv2.jpg)
![GamesForum AppsForum - London - 2025 [96dpi]-863.jpg](https://static.wixstatic.com/media/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg/v1/fill/w_588,h_392,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg)