Inside Booksy’s Creative Playbook with Gus Murillo
Booksy’s Global Director of Creative and Community, Gus Murillo, explains how the company uses AI across its whole creative process, from pre-brief insights to editing hundreds of ad variations.
He also covers why fully AI-generated ads underperform real beauty professionals, how influencer marketing drives Booksy’s growth, and what’s next ahead of his San Francisco session.
Hear more from Gus on our Creative Under Pressure panel in San Francisco next week.
Creative decays faster than any other growth lever, sometimes in a matter of days. AI can now produce it faster than ever, but it’s also flooding every feed with the same look and sound. The panel will cover how to produce faster, localise smarter and stay distinct when everyone has access to the same tools.
Watch the full interview below:
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