Appsforum London 2026: That’s a Wrap

And just like that, Appsforum London 2026 has come to an end!

Over two packed days, senior app growth and revenue leaders came together to tackle the challenges shaping one of the world’s most competitive mobile markets.

With 500+ app developers, publishers, marketers and industry experts and 60+ leading speakers, there was plenty of opportunity to learn, connect and share what’s really working in the world of apps.

Two days focused on sustainable growth

This year’s conversations went beyond installs, focusing on the strategies helping app businesses grow, retain users and protect revenue in an increasingly complex landscape.

Across the agenda, speakers explored performance strategy, retention, monetization, subscriptions, AI, creative optimisation and first-party data, tackling the realities of paid media volatility, changing platform dynamics and rising expectations for personalised experiences.

The focus throughout was practical: how can app businesses continue to scale while building sustainable, profitable growth?

Introducing Apps x Games

New for 2026 was our Apps x Games track, bringing together cross-discipline perspectives and exploring the changes affecting the wider mobile ecosystem.

The track created space to look beyond traditional industry boundaries, uncovering where apps and games overlap, where they differ and what each can learn from the other.

Connecting the community

Appsforum is about more than what happens on stage.

Attendees had the opportunity to meet fellow leaders, exchange ideas and build new relationships.

From conversations between sessions to meetings throughout the event, the community was at the heart of Appsforum London.

Looking ahead

The app landscape isn’t getting any simpler. From evolving platform ecosystems and privacy changes to AI, subscription fatigue and the ongoing challenge of profitable acquisition, app leaders are navigating a rapidly changing market.

Appsforum London 2026 brought the people tackling these challenges together to share practical experiences, challenge conventional thinking and look at what comes next.

Thank you, London!

A huge thank you to our 500+ attendees, 60+ speakers, sponsors, partners and the wider Appsforum community for making the event possible.

Two days of insight, learning and connection, with plenty of conversations around how the industry can continue to grow smarter, stronger and more sustainably.

That’s a wrap on Appsforum London 2026. Until next time!