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In this article, we analyze the most common app ad monetization myths in non-gaming mobile apps and reveal the truth behind them.

If you’ve been in app marketing for any length of time, you know the landscape doesn’t stand still. App Store and Google Play algorithms...

While the gaming sector has long prioritized data-driven insights to optimize user retention and monetization, non-gaming apps are now...

We sat down with David, Head of Advertising at LOVOO, to dive into how the popular dating app balances revenue optimization with user experi