Introducing Our
Draft Agenda
Whilst our team is hard at work curating the ultimate experience for you, we wanted to give you an exclusive first look at the draft agenda, so you know what to expect at Appsforum London (7–8 September).
With sessions covering:
📈Scaling acquisition with data‑driven targeting, high‑impact creative, and smarter cross‑channel strategies that deliver consistent growth.
💰Increasing monetization by optimising pricing, expanding hybrid monetisation models, and diversifying revenue streams across purchases, subscriptions, and ads.
📊Boosting retention by refining onboarding, strengthening early‑game engagement, and improving the KPIs that keep players active over time.
🤝 Plus 8 hours of dedicated networking time spread across both days, giving you real space to connect, share insights, and build the relationships that matter.
![GamesForum AppsForum - London - 2025 [96dpi]-612.jpg](https://static.wixstatic.com/media/793f83_bfc5b9377e4f4419a8f1882d674969f4~mv2.jpg/v1/fill/w_491,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/793f83_bfc5b9377e4f4419a8f1882d674969f4~mv2.jpg)
Driving Scalable App Growth
Through Marketing and Monetization Strategies
Who Attends Appsforum?
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What You Can Expect
![GamesForum AppsForum - London - 2025 [96dpi]-11.jpg](https://static.wixstatic.com/media/793f83_5b92f8d4c304478380f79d28e4c24735~mv2.jpg/v1/fill/w_568,h_196,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-11.jpg)
Monetization
Revenue Diversification
Discover how to design and evolve revenue models that unlock new growth without harming user experience. Learn how to test hybrid models, refine pricing architecture, and align monetization with real user value, so you can increase ARPU while protecting long-term retention.
Subscription Optimisation
Turn more trials into loyal subscribers. Explore paywall experimentation, pricing psychology, and churn reduction strategies that maximise lifetime value. Walk away with proven tactics to grow predictable recurring revenue.
Ad Revenue Maximisation
Monetize without compromising engagement. Learn how to implement rewarded ads, optimise mediation stacks, and align ad strategy with LTV segmentation so you increase revenue per user while maintaining retention and satisfaction.
IAP Growth
Drive high-impact purchase behaviour through smart offers, bundling, and behavioural triggers. Dive into conversion optimisation and revenue expansion tactics that increase average transaction value and overall monetization efficiency.
Data-Driven Attribution
Make smarter budget decisions with better measurement. Unpack privacy-safe attribution, cohort analysis, and predictive LTV modelling, enabling you to allocate spend where it drives real growth.
![GamesForum AppsForum - London - 2025 [96dpi]-149.jpg](https://static.wixstatic.com/media/793f83_cbb0041ee960430c9bd0121369425b55~mv2.jpg/v1/fill/w_568,h_196,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-149.jpg)
Acquisition
Paid User Acquisition
Scale paid growth with confidence. Explore creative testing systems, AI-powered optimisation, and incrementality measurement strategies that help you reduce CAC while scaling profitably across channels.
Organic Growth (ASO & Content)
Turn app store visibility into consistent installs. Learn how to optimise keywords, creative assets, ratings, and localisation, driving sustainable acquisition without increasing ad spend.
Influencer & Community Growth
Activate authentic acquisition engines through creators and communities. Discover how to leverage UGC, micro-influencers, and affiliate loops to drive high-intent installs at scale.
Data-Driven Attribution
Make smarter budget decisions with better measurement. This theme unpacks privacy-safe attribution, cohort analysis, and predictive LTV modelling, enabling you to allocate spend where it drives real growth.
![GamesForum AppsForum - London - 2025 [96dpi]-602.jpg](https://static.wixstatic.com/media/793f83_cc39d34439ff4d01a0815373639897de~mv2.jpg/v1/fill/w_568,h_196,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/GamesForum%20AppsForum%20-%20London%20-%202025%20%5B96dpi%5D-602.jpg)
Retention
Onboarding Optimisation
Learn how to reduce time-to-value, personalise early experiences, and optimise activation funnels, increasing Day 1 retention and long-term engagement.
Engagement Loops
Design habits, not just features. Explore gamification, lifecycle messaging, and push strategies that create consistent return behaviour and deepen product usage.
Churn Prevention
Identify risk before users leave. Discover predictive analytics, behavioural signals, and targeted win-back campaigns that reduce churn and protect lifetime value.
Community & Loyalty
Learn how to build loyalty programmes, referral loops, and social mechanics that strengthen emotional connection and drive organic growth.
![GamesForum AppsForum - London - 2025 [96dpi]-612.jpg](https://static.wixstatic.com/media/b861ac_e6a2c64ca4974a6b91453bc944d23e64~mv2.jpg/v1/fill/w_728,h_485,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_e6a2c64ca4974a6b91453bc944d23e64~mv2.jpg)
It was a valuable experience engaging with established industry leaders, exchanging perspectives on critical challenges in the app ecosystem, and gaining practical insights into strategic approaches.
Cemre Korkmaz, Senior Marketing Manager, Codeway
![GamesForum AppsForum - London - 2025 [96dpi]-863.jpg](https://static.wixstatic.com/media/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg/v1/fill/w_588,h_392,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b861ac_bdbfec45b1784c9f85b6a8780b48b6f9~mv2.jpg)