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Breakout Sessions

Appsforum London

Unpacking the Mobile Ecosystem: Games x Apps

11:30am

State of Mobile Panel

12:00pm

Same Metrics, Different Physics: Unit Economics in Apps vs Games

Apps and games share the same metrics (CPI, LTV, ROAS, payback) but the economics behave very differently. The session compares the four main models: ad-focused, hybrid, IAP games and subscription apps, looking at payback windows, LTV curve shapes and scale ceilings, with industry benchmarks for each.​​​​​​​​​​​

Omri Nygate, Behavioural Scientist & Economist, Plunge Games 

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12:30pm

Events Across Mobile: Unpacking LiveOps in Apps & Games

More information coming soon...

1:00pm

Lunch

Gamification, Growth Financing & M&A

Solomon Ruiz-Lichter, Founder, Dual Pulse Advisory  

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2:00pm

Gamification in Apps: Lessons from Games

More information coming soon...

2:30pm

The Guide to UA Financing

More information coming soon...​

Martin Macmillan, Founder, Mobile Finance Collective & Pollen Capital  

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3:00pm

To Buy or Build: The M&A Era

More information coming soon..​

3:30pm

Afternoon Networking Break

Scaling Mobile 

4:00pm

AMA: Legal Perspective on Digital Fairness & Marketing Acts, Under 16 Bans & GDPR

Regulation is reshaping mobile gaming faster than most studios can keep up. In this session, our legal expert cuts through the noise on Digital Fairness and Marketing Acts, Under-16 Social Bans and GDPR, before opening the floor to your questions​

Francisco Rocha, Associate, Lee & Thompson

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Don't miss out connecting with marketing, UA and Monetization leaders from across the consumer app ecosystem!​

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