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Thank You For Joining Us in 2025
Thank you again for joining us at this year's Appsforum London!
As the consumer app economy for the first time surged past our mobile gaming colleagues, we were delighted to welcome attendees from as far afield as Argentina and Armenia to the very first Appsforum conference in London.
The conference brought together some of the sharpest minds from established legacy apps and emerging app publishers for two days full of fascinating discussion panels and incisive case studies designed to deliver tactical takeaways on consumer app marketing and monetization.
On behalf of the whole Appsforum team, thank you to all of you who joined us, and we look forward to welcoming the wider app community in 2026 and beyond.
- John Speakman, CEO, Appsforum
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2025 Key Takeaways
🎮 LiveOps Beyond Gaming
Seasonal events, streaks, and challenges aren’t just for F2P games — they’re now powering engagement and monetization across fitness, finance, and lifestyle apps.
📊 Growth Is a System, Not a Guess
Winners like Muse and Glovo proved scale comes from management discipline, data-driven cultures, and industrial-scale experimentation — not brute-force ad spend.
🤖 AI & TikTok as Growth Engines
From AI-powered workflows to systematised TikTok virality, smart processes are replacing “lucky breaks” with repeatable, scalable growth loops.
Our 2025 Speakers
Mohammed Husnain
Global App Marketing Manager
Skyscanner
Saniya Vardak
Global Performance Marketing Lead
Muzz
Devangana Khokar
Director, Data – Growth and Marketing
Glovo
Dmitry Zolotukhin
VP of Data
Flo
Shaunak Vaichal
Product Lead – Gamification
Cleo.ai
Cantuğ Sugün
General Manager
Codeway Barcelona
Stéphane Gillet
Head of Programmatic
Trainline
Bruno Romão
Digital Marketing Lead
FREENOW
News & Insights
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Have a question or interested in getting involved? Get in touch with our team and we'll get back to you as soon as possible.