Appsforum London 2025
Global spending on mobile apps hit $171 billion in 2023, up 3% year-over-year. Despite this, consumer apps are facing increasing barriers to scale.
What’s stopping apps from scaling efficiently and sustainably?
The landscape is shifting: marketers are facing rising acquisition costs, stricter privacy rules, the disruption of AI-driven discovery, and growing pressure to diversify revenue.
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The Solution?
Diversified user acquisition (UA) and monetization are fast becoming must haves, rather than nice to haves. Reaping the rewards of such strategies are already paying dividends, but many consumer apps are only just beginning to unlock their full potential.
This is why Appsforum was created. Appsforum will explore successful UA and monetization strategies that you can implement into your app growth strategies to drive real, sustainable growth.
Driving sustainable app growth
through user acquisition and monetization strategies
Topics Covered
Marketing
User Acquisition Strategy and Channel Mix
Build a sustainable acquisition strategy by balancing paid, organic, and alternative channels.
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Consumer App Performance Marketing
Optimise budgets, creatives, and campaign structure with performance-driven tactics.
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ASO and ASA
Elevate your app's visibility and conversion rates through ASO best practices and ASA integration.
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Mapping and Mastering the User Journey
Decode the complex, multi-touch user journey to better target and retain users.
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Social Campaigns and the Mechanics of Virality
Harness social platforms to drive organic growth by examining what makes campaigns go viral.
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Alternative Growth Channels: Web-to-App and OEM
Leverage underutilised channels that offer high-intent traffic and scalable growth opportunities beyond traditional platforms.
Monetisation
Revenue Diversification for Mobile Apps
Create a balanced and resilient revenue stream by exploring monetization models beyond ads and in-app purchases.
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Implementing a Scalable Ad Monetization Strategy
Implement scalable ad strategies using the latest mediation and bidding tools.
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Gamification as a Revenue Driver
Boost engagement, session length, and monetization potential—without compromising user experience, by integrating game mechanics into your non-gaming apps.
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Predicting Lifetime Value
Guide strategic decisions by applying data models to forecast user lifetime value.
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Web Stores & Revenue Protection
Boost margins and reduce risk through direct-to-consumer storefronts.
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Essential AdTech for Mobile Apps
Identify tools, platforms, and privacy solutions that are shaping the future of app monetization.
